Autumn in Puglia is synonymous with an intense and unmistakable aroma: that of freshly pressed new extra virgin olive oil , dense, bright green, and bursting with life. But beyond the pleasure of the palate, new extra virgin olive oil is a true elixir of well-being for our body, if consumed consistently and mindfully.
Why choose 100% Italian novello extra virgin olive oil (EVOO)
New extra virgin olive oil stands out for its freshness and concentration of bioactive substances , such as polyphenols and vitamin E , powerful natural antioxidants that protect cells from oxidative stress.
Because it's obtained from the first olives harvested and cold-pressed, new EVO oil retains its sensory and nutritional characteristics intact, offering the best that the Italian soil – and in particular that of Puglia – can offer.
A spoonful a day: a simple gesture for great benefits
Drinking a tablespoon of new extra virgin olive oil a day is a good habit for promoting overall well-being. This small gesture helps:
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Protect the heart : Monounsaturated fatty acids, particularly oleic acid , help keep “bad” cholesterol (LDL) under control and increase “good” cholesterol (HDL).
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Supporting the brain : thanks to polyphenols and vitamin E, extra virgin olive oil helps counteract brain aging and oxidative stress, improving memory and concentration.
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Promotes digestion and intestinal health : taken after meals, EVO oil stimulates bile production and helps the liver metabolize fats better.
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Act as a natural anti-inflammatory : some phenolic compounds, such as oleocanthal , present in extra virgin olive oil, have an action similar to that of some synthetic anti-inflammatories, but in a completely natural way.
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Strengthen the immune system : quality extra virgin olive oil contains micronutrients that support the body's defenses, especially during seasonal changes.
EVO oil as a natural cosmetic for the skin
Extra virgin olive oil is not only a precious food: it is also an ally of natural beauty .
Rich in vitamin E, essential fatty acids and antioxidants , it deeply nourishes the skin and protects it from free radicals responsible for skin aging.
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Against wrinkles : applied in the evening on a clean face, a few drops of EVO oil help to relax the skin and keep it elastic;
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For lips and hands : soothes and hydrates, preventing chapping and dryness;
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For hair and scalp : strengthens the hair fiber and gives natural shine.
DISCOVER OUR EXTRA VIRGIN OLIVE OIL BEAUTY LINE
A Mediterranean heritage to be enhanced every day
Extra virgin olive oil is the cornerstone of the Mediterranean Diet , recognized by UNESCO as an Intangible Cultural Heritage of Humanity. Its daily consumption is associated with increased longevity and a reduced risk of cardiovascular, metabolic, and neurodegenerative diseases.
Choosing a 100% Italian new extra virgin olive oil , like the one produced in Puglia, means bringing to the table not just a condiment, but a true natural medicine .
A spoonful of new extra virgin olive oil every day is not just a tasty treat, but a conscious choice for your health. Fresh, fragrant, and rich in active ingredients, new extra virgin olive oil represents the purest and most vital form of a food that has been part of our tradition and well-being for millennia.
Expert advice:
To get the most out of the properties of new EVO oil, store it away from light and heat, and prefer dark or steel bottles.
